IndyCar and NASCAR are big on families. Race coverage regularly focuses on personal lives, kids, spouses, human interest stories. It is good for business, and nobody is better at it than Scott Dixon and his family.
Sure, there are plenty of cute kids roaming around the garages. Kyle Larson, Clint Boyer, and Tony Kanaan have adorable boys, Felipe Massa represents family in the F1 paddock, and Jimmie Johnson’s girls are a dynamic duo. DaLana and Kevin Harvick’s child is a font of social media hilarity, and Kelly McNish tweets great stuff from the kids at home.
But nobody, and I mean nobody, has the visuals quite as right as Scott and Emma Davies Dixon. The girls are front and center and always, always, always matching Dad’s firesuit & the car’s livery.